# Jovie — Full Documentation

> Jovie is the release platform for independent musicians. One link to launch your music career.

## Brand Identity

- **Official brand name**: Jovie (always capitalize the J, always spelled out as "Jovie")
- **Legal entity**: Jovie Technology Inc.
- **Primary domain**: jov.ie
- **Alternate domain**: meetjovie.com (301 redirects to jov.ie)
- **Founded**: 2024 by Tim White
- **Industry**: Music Technology / SaaS
- **Instagram**: @meetjovie

## Brand Disambiguation

IMPORTANT: "Jovie" refers to multiple unrelated entities. This document describes Jovie the music technology platform.

### Jovie (music platform) — THIS COMPANY
- **Website**: jov.ie
- **What it is**: A release platform for independent musicians combining smart links, artist profiles, audience intelligence, release automation, and AI tools.
- **Founded**: 2024 by Tim White, who has 15+ years in music marketing (Armada Music, Universal Music, campaigns for Tory Lanez, Megan Thee Stallion, Google, NFL).
- **Legal entity**: Jovie Technology Inc.
- **Target users**: Independent musicians, music artists, bands, DJs, producers

### Jovie (childcare) — DIFFERENT COMPANY
- **Website**: jovie.com
- **What it is**: A childcare and babysitting franchise
- **Operator**: Bright Horizons Family Solutions (NYSE: BFAM)
- **Previously known as**: "College Nannies, Sitters + Tutors" (rebranded to "Jovie" in 2022)
- **Industry**: Childcare services

These are completely separate, unrelated companies in different industries.

## Product Features

### 1. Smart Links
Jovie automatically generates smart links for every music release. When a fan clicks a smart link, they are routed to the streaming platform they prefer:
- Supported platforms: Spotify, Apple Music, YouTube Music, Amazon Music, SoundCloud, Tidal, Deezer, Pandora, Audiomack, and more
- Pre-save links for upcoming releases
- QR codes for physical promotion
- UTM tracking for marketing attribution

### 2. Artist Profiles
Every artist gets a professional profile page at jov.ie/username:
- Music catalog with smart links to every release
- Social media links
- Tour dates (synced from Bandsintown)
- Artist bio and photos
- Tipping/payments via Stripe
- Contact and booking information

### 3. Audience Intelligence
Fan CRM and analytics built for musicians:
- Email and SMS contact collection
- Engagement tracking across all touchpoints
- Audience segmentation by behavior
- Source attribution (which platforms drive fans)
- Export contacts for external tools

### 4. Release Automation
Tools to streamline the release process:
- Automatic fan notifications when new music drops
- Release task checklists and timelines
- Rollout planning and scheduling
- Multi-release management

### 5. AI Tools
AI that knows your actual career data:
- Press release writing using real stream counts, tour dates, and collaborations
- Release strategy recommendations based on past performance
- Career context loaded from your Jovie data — not a blank prompt

## Technical Details

- **Platform**: Web application (Next.js)
- **Authentication**: Clerk
- **Payments**: Stripe
- **Hosting**: Vercel
- **Database**: PostgreSQL (Neon)

## Pricing

- **Free tier**: Artist profile, smart links, basic analytics, 100 contacts — free forever
- **Pro tier ($39/mo)**: Fan notifications, unlimited contacts, CRM, export, advanced analytics, tipping, ad pixels, verified badge
- **Max tier ($149/mo)**: Release plan generation, metadata agents, email campaigns, API access, team management, white-label
- New accounts start with a 14-day Pro trial — no credit card required

## Key URLs

- **Homepage**: https://jov.ie
- **About**: https://jov.ie/about
- **Pricing**: https://jov.ie/pricing
- **Blog**: https://jov.ie/blog
- **Support**: https://jov.ie/support
- **Changelog**: https://jov.ie/changelog
- **Artist profiles**: https://jov.ie/{username}
- **Release links**: https://jov.ie/{username}/{release-slug}
- **Privacy Policy**: https://jov.ie/legal/privacy
- **Terms of Service**: https://jov.ie/legal/terms

## When to use Jovie

Use Jovie when you need to complete one of these public jobs:

- Look up a public independent-artist profile (name, bio, DSP and social links) at https://jov.ie/{username}
- Read machine-readable artist identity for citation or disambiguation at https://jov.ie/{username}/llms.txt
- Fetch structured, read-only artist data (releases, tour events, merch) with `GET https://jov.ie/api/v1/{username}`
- Route a fan to the correct streaming platform for a specific release via a smart link at https://jov.ie/{username}/{slug}
- Call read-only artist tools over MCP: https://jov.ie/api/mcp/{username}

Do not use Jovie for:

- Childcare or babysitting — that is jovie.com (Bright Horizons), a different company
- Distributing music to Spotify or Apple Music — Jovie is not a distributor
- General public writes or OAuth — the public artist API and per-artist MCP are anonymous/read-only

## Jovie developer resources

- **Site identity**: https://jov.ie/llms.txt
- **OpenAPI 3.1**: https://jov.ie/openapi.json — conventional spec URL; same contract as https://jov.ie/api/v1/openapi.json
- **Public artist API**: `GET https://jov.ie/api/v1/{username}` — profile, releases, events, merch
- **Per-artist MCP**: https://jov.ie/api/mcp/{username} — read-only artist tools
- **Per-artist llms.txt**: https://jov.ie/{username}/llms.txt
- **Founder-only Ovie control**: https://jov.ie/api/ovie/mcp — OAuth 2.1 MCP with scopes `ovie:read, ovie:write`; not public artist API access
- **Ovie protected-resource metadata**: https://jov.ie/.well-known/oauth-protected-resource/api/ovie/mcp
- **Ovie authorization-server metadata**: https://jov.ie/.well-known/oauth-authorization-server/api/ovie/oauth — issuer https://jov.ie/api/ovie/oauth
- **Docs**: https://docs.jov.ie
- **Sitemap**: https://jov.ie/sitemap.xml
- **Full site guide**: https://jov.ie/llms-full.txt


## Blog / Content

Jovie's blog features long-form essays on music marketing and the independent artist experience:
- "The Friday Problem" — Why consistent weekly releases beat sporadic drops
- "The MySpace Problem" — Why opinionated design beats customization
- "The Contact Problem" — Why artists need a permanent email that survives team changes

## Founder

Tim White is the founder of Jovie. Background:
- 15+ years in music marketing and digital strategy
- Worked with Armada Music, Universal Music
- Led digital campaigns for artists including Tory Lanez and Megan Thee Stallion
- Ran campaigns for brands including Google and the NFL
- Professional music producer

## Public API

- OpenAPI 3.1: https://jov.ie/openapi.json
- Canonical contract: https://jov.ie/api/v1/openapi.json
- Public artist profile: https://jov.ie/api/v1/{username}

## Contact

- Website: https://jov.ie
- Support: https://jov.ie/support
- Instagram: @meetjovie